Journalists’ visit highlights HSC’s healthcare expertise
Friday, March 16, 2007
USC’s health sciences expertise was front and center at the annual meeting of the Association of Health Care Journalists held last weekend in Los Angeles. USC Health Sciences was among the lead sponsors for the event, along with UCLA Health Sciences, City of Hope and UC Irvine.
More than 400 health care reporters from around the country gathered for four days of presentations by experts in medicine and other health fields. Seven Keck School of Medicine faculty were featured on the program, including: Keck School Dean Brian Henderson, fertility expert Richard Paulson, USC/Norris Comprehensive Cancer Center Director Peter Jones, stem cell Director Martin Pera, diabetes experts Francine Kaufman and Anne Peters, and obesity researcher Michael Goran.
Eighteen journalists enjoyed a field trip to the Health Sciences Campus, visiting the Surgical Skills Center with trauma surgeon Demetrios Demetriades and the Doheny Eye Institute with Mark Humayun. Back on the bus to depart from campus, the visitors burst into spontaneous applause for the experience they had.
“Our sponsorship of the AHCJ meeting was a great opportunity to expose health care journalists to USC’s health expertise, and all of the sessions were well attended, with great questions and discussion,” said Jane Brust, associate vice president for health sciences public relations and marketing. “Our staff will be following up to cultivate those relationships.”
As a lead sponsor, USC Health Sciences also had an exhibit booth to promote subscriptions to the new weekly USC Health Now online publication and expert sources in health on both USC campuses.